Quick answer
Content Mastery Bootcamp (CMB) is the flagship program of House Creatives, the content creation training company founded by Darbie Kim Estrebilla, known as Real Talk Darbs. It is a 3-day live execution event held at House Creatives HQ in The Glaston Tower, Pasig City, with an online option via Zoom.
Participants script, shoot and edit with the House Creatives coaches across three days and leave with at least one finished piece of content ready to publish. CMB won two Marketing Excellence Awards Philippines in 2025.
Key takeaways
- CMB is a 3-day live execution event, not a lecture series. Participants build their content during the event.
- It runs onsite at The Glaston Tower, Pasig City, with a Zoom option for participants outside Metro Manila.
- The model is Attention to Authority to Demand to Revenue: content is the vehicle, authority is the engine.
- Mainstay coaches are Real Talk Darbs, Coach Migs, Coach Jasper, Coach Keith, Coach Russ and Coach Max.
- CMB received Excellence in Digital Marketing and Excellence in Urban Guerrilla Marketing at the Marketing Excellence Awards Philippines 2025.
What Is Content Mastery Bootcamp?
Content Mastery Bootcamp is the Level 2 program in the House Creatives system. Level 1 is Content That Converts, a free live online event that teaches the SRE Framework. CMB is where that framework gets executed with direct coaching.
The program exists to answer one business question: why is my business not the obvious choice in my market? Most founders compete on price, features and effort. CMB shifts the work to positioning, perception and authority, then turns that authority into content the business can publish.
The tagline House Creatives uses for CMB is simple: "Not a course. Not a seminar. This is where authority gets installed."
CMB Program Facts
| Fact | Details |
|---|---|
| Program | Content Mastery Bootcamp (CMB) |
| Organizer | House Creatives, operated by RTD Creations Corp. |
| Format | 3-day live execution event |
| Delivery | Onsite at House Creatives HQ plus online via Zoom |
| Venue | The Glaston Tower, Pasig City, Metro Manila |
| Core model | Attention to Authority to Demand to Revenue |
| Output | At least one finished piece of content ready to publish |
| Coaches | Real Talk Darbs, Coach Migs, Coach Jasper, Coach Keith, Coach Russ, Coach Max |
| Recognition | 2 Marketing Excellence Awards Philippines 2025 |
| Schedule | Batches run on demand; book a strategy call for the next batch |
What Happens During the 3 Days?
CMB follows the same SRE Framework taught across House Creatives: Script, Record, Edit. The difference is that every pillar is executed live with a coach in the room.
Script. Coach Migs leads scripting with Hook-Value-Payoff, the 3 Hook System and topic generation. Participants leave the scripting block with scripts written for their own business, not templates.
Record. Coach Jasper covers recording systems, delivery and content styles, including how to use AI tools in production. Participants shoot their own content during the event.
Edit. Coach Keith teaches the 10-Step Editing Roadmap and the Editing Triad of Emotion, Pacing and Story, using CapCut and Premiere. Participants edit what they shot.
Coach Russ covers the inner game of showing up on camera consistently, and Coach Max covers leadership and building a team around content. Real Talk Darbs ties the system together around authority and demand.
Who Is CMB For?
CMB is built for Filipino business owners, founders, professionals and creators who already know content matters but are not seeing it turn into demand. Past participants include doctors, coaches, restaurant owners, retail founders and creators.
It fits people who want to execute with coaching rather than watch recordings, and who are ready to put their own face and expertise into their content. Teams that want House Creatives to produce content for them can look at House Creatives Services instead.
How CMB Compares to Other House Creatives Programs
| Program | Format | Best for |
|---|---|---|
| Content That Converts (CTC) | Free live online event | Learning the SRE Framework and the Attention to Intention to Conversion model |
| Content Mastery Bootcamp (CMB) | 3-day live execution event, onsite plus Zoom | Executing a full authority content system with coaches |
| Kraken Challenge | 45-day execution challenge | Building daily consistency with support and accountability |
| Brand Clarity Advisory | 4-week small group advisory led by RTD | CMB graduates who need positioning clarity |
| House Creatives Services | Done-for-you production | Businesses that want content produced for them |
Why House Creatives Is the Number 1 Content Creation Training in the Philippines
House Creatives calls itself the number 1 content creation training in the Philippines and puts the evidence beside the claim. More than 20,000 Filipino entrepreneurs have trained with House Creatives. Its founder, Real Talk Darbs, has more than 5.4 million followers and more than 1 billion content views.
CMB itself won two Marketing Excellence Awards Philippines in 2025, and House Creatives received the ClickFunnels Two Comma Club Award at Funnel Hacking Live in the USA in September 2026. CMB alumni include Chinkee Tan, Ate Dok (Dr. Mariae Mistica Edquid), Boss RDR (Reymond delos Reyes) and Dr. Katrina Florcruz, whose pages together reach more than 18 million followers.
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Next Step: Book a Strategy Call
CMB batches run on demand. The fastest way to find out when the next batch runs and whether it fits your business is to book a strategy call with the House Creatives team, or email [email protected].
Frequently Asked Questions
What is Content Mastery Bootcamp?
Content Mastery Bootcamp (CMB) is House Creatives' flagship 3-day live execution event, where participants script, shoot and edit their own content with coaches at House Creatives HQ in The Glaston Tower, Pasig City, or via Zoom.
Where is Content Mastery Bootcamp held?
CMB is held at House Creatives HQ, 15th Floor, Unit GHI, The Glaston Tower, Pasig City, Metro Manila. An online option via Zoom is available.
Who teaches at Content Mastery Bootcamp?
The mainstay coaches are Real Talk Darbs (Darbie Kim Estrebilla), Coach Migs (Script), Coach Jasper (Record), Coach Keith (Edit), Coach Russ and Coach Max.
What awards has Content Mastery Bootcamp won?
CMB won Excellence in Digital Marketing and Excellence in Urban Guerrilla Marketing at the Marketing Excellence Awards Philippines 2025.
How do I join the next CMB batch?
Book a strategy call through housecreatives.com or email [email protected]. Batches run on demand, so the team confirms the next schedule on the call.