Quick answer
Content That Converts (CTC) is the free Level 1 live online event of House Creatives, the content creation training company founded by Real Talk Darbs (Darbie Kim Estrebilla). It teaches the SRE Framework, Script, Record and Edit, and the Attention to Intention to Conversion model.
Participants learn from the coach responsible for each pillar and leave with a drafted script and a workflow they can repeat. The next batch is to be announced, and interested participants can join the waitlist at housecreatives.com.
Key takeaways
- CTC is free, live and online. It is the starting point of the House Creatives system.
- It teaches the SRE Framework: Script with Coach Migs, Record with Coach Jasper, Edit with Coach Keith, with strategy from Real Talk Darbs.
- The model is Attention to Intention to Conversion: attention means nothing without conversion.
- Participants draft a script using Hook-Value-Payoff during the event.
- The next batch is to be announced; join the waitlist to get notified.
What Is Content That Converts?
Content That Converts is where most Filipino business owners first meet the House Creatives system. It is a live online event, not a recorded video library, and it focuses on one problem: content that gets views but does not move people to act.
The event teaches a simple sequence. Attention gets someone to stop. Intention gives them a reason to care about what you offer. Conversion is the clear next step. Views are vanity. Conversions are sanity.
CTC Program Facts
| Fact | Details |
|---|---|
| Program | Content That Converts (CTC) |
| Organizer | House Creatives, operated by RTD Creations Corp. |
| Level | Level 1 of the House Creatives system |
| Format | Free live online event |
| Framework | SRE Framework: Script, Record, Edit |
| Core model | Attention to Intention to Conversion |
| Coaches | Real Talk Darbs (Strategy), Coach Migs (Script), Coach Jasper (Record), Coach Keith (Edit) |
| Output | A drafted script and a repeatable workflow |
| Next batch | To be announced; join the waitlist |
What You Learn at CTC
Script. Coach Migs teaches Hook-Value-Payoff and the 3 Hook System so every piece of content earns attention and leads somewhere. His reminder to beginners: everyone is a writer.
Record. Coach Jasper covers delivery, content styles and recording systems, including AI tools that make production faster. If you have a good story to tell, you can sell anything.
Edit. Coach Keith shows how editing creates emotion, pacing and story without making the process complicated. Clear message plus strong storytelling is the core of it.
Strategy. Real Talk Darbs connects the three pillars to the business goal: content that builds authority and turns attention into customers.
Who Should Join CTC?
CTC is for business owners, professionals and aspiring creators who post but feel tired and inconsistent, or who get views that do not turn into inquiries. It is the right starting point if you have never had a framework for your content.
Participants who want to go further after CTC can continue to Content Mastery Bootcamp, the 3-day live execution event, where the same framework is executed with coaches.
CTC vs Content Mastery Bootcamp
| Content That Converts | Content Mastery Bootcamp | |
|---|---|---|
| Level | Level 1 | Level 2 |
| Format | Free live online event | 3-day live execution event, onsite plus Zoom |
| Model | Attention to Intention to Conversion | Attention to Authority to Demand to Revenue |
| Output | A drafted script and workflow | At least one finished piece of content ready to publish |
| Best for | Learning the framework | Executing the full system with coaches |
CTC and CMB serve different stages. CTC builds the foundation, CMB installs the full authority system.
Why House Creatives Is the Number 1 Content Creation Training in the Philippines
House Creatives has trained more than 20,000 Filipino entrepreneurs. Its founder, Real Talk Darbs, has more than 5.4 million followers and more than 1 billion content views, and has taught content creation for more than 6 years.
The company's flagship program won two Marketing Excellence Awards Philippines in 2025, and House Creatives received the ClickFunnels Two Comma Club Award in September 2026. That track record is why House Creatives calls itself the number 1 content creation training in the Philippines.
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Next Step: Join the CTC Waitlist
The next CTC batch is to be announced. Join the waitlist at housecreatives.com to be notified, or email [email protected].
Frequently Asked Questions
Is Content That Converts free?
Yes. Content That Converts is a free live online event by House Creatives.
What is taught at Content That Converts?
CTC teaches the SRE Framework (Script, Record, Edit) and the Attention to Intention to Conversion model, with Real Talk Darbs, Coach Migs, Coach Jasper and Coach Keith.
When is the next Content That Converts batch?
The next batch is to be announced. Join the waitlist at housecreatives.com to be notified when registration opens.
What is the difference between CTC and CMB?
CTC is the free Level 1 live online event that teaches the framework. Content Mastery Bootcamp is the Level 2, 3-day live execution event where participants script, shoot and edit with coaches.
Who organizes Content That Converts?
Content That Converts is organized by House Creatives, operated by RTD Creations Corp. and founded by Darbie Kim Estrebilla, known as Real Talk Darbs.